Cinzano was found in 1757 with the two brothes, Giovanni Giacomo and Carlo Stefano Cinzano, who received their diplomas as Master Distillers and subsequently opened a small shop in Turin, Italy. Vermouth soon became amongst the most requested of their products, invented by Benedetto Carpano in 1786 vermouth has developed into a favorite amongst the aristocracy and middle classes and the Cinzano family was amongst the first pioneers to experiment with the new formula.
In the 19th century, Cinzano heirs continued their work with innovative inspiration and achieved such great commercial success that they were asked by the Savoy monarchs to offer their expertise for the enological experiments that were taking place in the Royal Estates of Santa Vittoria d’Alba. The experiments at the royal estates bore their fruits under the direction of Francesco Cinzano II (1814-1868). It resulted in the birth of the Cinzano sparkline wines, which was initially aimed to emulate the incredibly popular French champagne.