With over 110 years of history, Lavazza is the result of its tenacious and intuitive founder Luigi, who in 1895 acquired a small grocery store in the heart of old Turin. Luigi Lavazza, with his pioneering spirit, first invented the concept of the blend, the art of mixing coffee of different origins to obtain a harmonious, flavorful product. Today, Lavazza is the leader when it comes to quality, and is the symbol of Italian espresso, thus representing the Italian identity worldwide.
Lavazza’s success has been underpinned by constant research and attention to market needs, not forgetting a watchful presence in the local market. Today, Lavazza coffee is available in international markets (in both the in-home and away-from-home sectors) thanks to the support of its subsidiaries and authorized distributors located around the world.
When we talk about Lavazza, we talk about quality that has been built up over a century of experience. The guarantee of quality comes from the dedicated work of the Lavazza people and the innovative use of technology. For Lavazza, quality is not ‘controlled’ but ‘developed’ through a strict system of procedures overseeing the selection of the beans, proper roasting, assembling the right blends and putting the products into quality packaging material meant to last.
The cycle of checks to ensure that quality standards remain the same at each stage of the production chain starts with the purchase of raw materials and the testing of coffee by specialized technicians, through to packaging and distribution.